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New event highlight for Leipzig, the City of Music

Leipzig St. Thomas Boys Choir (Picture: Peter Hirth)

Discover and experience musical instruments at musicpark 2019

Music lives in Leipzig. Big names like Johann Sebastian Bach and Felix Mendelssohn-Bartholdy shaped the musical history of the city. Music ensembles like the renowned Gewandhaus Orchestra and the St. Thomas Choir, high-calibre festivals like the Bach Festival, the Jazz Days or those geared towards the young, such as the Highfield festival or the TH!NK? Open Air Concerts attract thousands of music fans from all around the world to Leipzig every year. In November 2019, another public event will be added to the calendar: from the 1 to 3 November, the music experience fair dubbed musicpark is to be held for the first time. The public event is aimed at music enthusiasts, hobby musicians, music students and novices who want to try out, buy or experience instruments live. Manufacturers, workshops, instrument makers and distributors offer a wide range of offers for all music lovers. The new experience fair's highlights include sound cabins with presentations from internationally-known artists.

musicpark will be held annually in Leipzig starting in 2019. The event is organised by Leipziger Messe in cooperation with Beringer Marketing. Markus Geisenberger, Chief Executive Officer of Leipziger Messe, says: "Leipzig is ready for a music experience fair. Many ears will be awaiting the sounds from musicpark, which is sure to be met with high levels of interest, given that Leipzig holds great appeal for musicians and music enthusiasts alike. Alongside famous ensembles such as the Gewandhaus Orchestra, the St. Thomas Choir, well-known music venues and a lively music and club scene, musicpark will enrich Leipzig's long-standing tradition. The new trade show is aimed at a broad audience, from novices to professional musicians and will feature all genres, from classical music to rock & pop.“

Beringer Marketing is a strategic partner of the experience fair. With their sound knowledge of the musical instrument industry and over 30 years of experience in different areas of the sector, Beringer representatives are well suited to taking care of the musicpark's further development, both in terms of concepts and content.

Offers for novices and professionals

The sweatbloodtears boxes guarantee a spectacular musical experience for all visitors, being soundproof and fitted with the original tour equipment belonging to the artists performing. Here, international music stars will perform live sets in a club atmosphere in the middle of the hall – excitement and pure musical enjoyment from both sides are guaranteed.

Participation is expressly encouraged at musicpark: Hobby musicians and those interested can try out instruments and offers there and then, ask about details and special features, familiarise themselves with instruments, experience them first-hand and take part in workshops. In addition, adults are just as welcome as children, who can discover a variety of musical instruments and opportunities with their parents through playing them.

The event is aimed at music lovers, professional and amateur musicians, bands, DJs and music educators. The show area features exhibitions for band & orchestra (string, brass and traditional instruments), guitars & bass guitars, drums & percussion instruments and pianos & keyboards. The exhibits include beginner models as well as collector's pieces and traditional instrument masterpieces. Live performances and specialist forums complement the instrument exhibits. In the stage, studio & DJ equipment sector, musicians, DJs and producers can find everything they need when it comes to professional equipment, including lighting and sound technology for stages, rehearsal rooms, and the home, as well as brands and products for DJs, studios and recording sessions.

The focus is clearly on the experience of music and making music: the PlayZones allow beginners to enjoy their first guided experiences on various musical instruments. The exhibitors enrich the programme with additional activities for visitors and their instruments.

Beyond this, many "musicpark" activities are also aimed at trade visitors, such as the Business Lounge for discussions between exhibitors and dealers or the College & Academy training area for in-depth product presentations.

The Education & Media area is aimed at music schools and teachers, academies of music and music publishing houses. Printed and digital music supplies are available here. In addition, music publishing houses, associations and service providers, such as organisers, backliners and logistics providers, will showcase their products.

An exciting stage programme rounds off the musicpark trade show experience: the "StageZero - Home of Stars and Talents" is the perfect platform for budding stars and up-and-coming talent who can perform live, together with renowned musicians. At the StoryStage, artists and representatives from the musical instrument industry tell their personal stories, give advice and let musical highlights unfold at an ambient volume.

About Leipzig, the City of Music

Leipzig is a city where rich musical traditions merge with a vibrant contemporary culture, making it a unique destination for music lovers of all genres and from all over the world. No other German city can boast such an abundance of internationally renowned composers, including Johann Sebastian Bach, Felix Mendelssohn-Bartholdy, and last but not least, Clara and Robert Schumann. Fans of classical music can explore the authentic locations where they lived and worked. Germany's first music academy was founded in Leipzig in 1843, and even today musical talents are trained at the "Felix Mendelssohn Bartholdy" Academy of Music and Theatre. The renowned Gewandhaus Orchestra and the St. Thomas Choir are known all over the world. Music festivals, from the International Bach Festival to Jazz Days to a capella, attract and delight an international audience. The Wave Gotik Treffen and the Highfield Festival are a magnet for fans of alternative and rock music from all over Germany and Europe. With the Impericon Festival, the TH!NK? Open Air and the Matapaloz Festival, new formats expand the musical spectrum. On top of that, a multitude of young and established musicians as well as clubs and venues for live concerts of all genres continue Leipzig's history as a centre of music.

About the Leipziger Messe
The Leipziger Messe is one of the ten leading German trade fair companies and one of the top 50 worldwide. It organises events in Leipzig and at various locations in Germany and abroad. With its five subsidiaries and the Congress Center Leipzig (CCL), Leipziger Messe is a comprehensive service provider covering the entire chain of the events business. Thanks to this, customers and visitors in 2017 voted the Leipziger Messe the service champion of the trade fair industry in Germany's largest service ranking for the fourth time in a row. The Leipzig fairgrounds comprise an exhibition area of 111,900 m² and an open-air exhibition area of 70,000 m². Every year, around 280 events take place – from trade fairs, exhibitions and congresses to events – with up to 12,000 exhibitors and more than 1.2 million visitors from all over the world. Leipzig was the first German trade fair company to be certified according to the Green Globe standards. Sustainability is a recurring theme in the Leipziger Messe's corporate activities.

About Beringer Marketing
The company specialises in the development of holistic brand concepts. Through their many years of experience and activity in the musical instrument and musical equipment sector (MI), the brains behind Beringer Marketing have extensive knowledge and a broad network. The newest event concept, "sweatbloodtears" - soundproof sound cabins which offer a musical experience in a club atmosphere - has already been successfully trialled at various events and is considered to be the innovative concert concept by the drum & guitar community. "Sweatbloodtears" is now exclusively a part of musicpark.

Contact person for the media:

Leipziger Messe
Julia Lücke
Press Spokesperson for musicpark
Tel.: +49 (0)341 / 678 6555

Beringer Marketing
Gerd Essl
Creative Director
Tel.: +49 (0)3741 / 449 0417

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